MAGNA sweets company history


MAGNA Werbung GmbH is founded by Mr. Wolfgang Heinzinger. The company's first home is the Sonnenstraße in Munich. At this point, this new company has one employee. The first own product is a candy, where the foil could be printed with up to two colours by hot embossing.


After the first couple of year in the Sonnenstraße, the small company moves to a new office building in the Plinganserstraße in Munich. The production faclilty still remains. At this point MAGNA has 4 employees. One of them is Ilona Stock, who still works with us today, as well as one apprentice.


Beginning of the construction of our own production faclilty in Aying under the name of Gottfried Verpackungs GmbH.


Our office moves to Eichenau. MAGNA Werbung GmbH will from know on be known as MAGNA Werbeartikel GmbH. At the same time, Gottfried Verpackungs GmbH moves from Aying to Göggenhofen, which allows us to expand our product range with dextrose, peppermint and filled metal tins. Furthermore, our first own 1-colour flexo printing machine is installed, which is supplemented in 1996 by another 4-colour flexo printing machine.


With Steffen Heinzinger as managing director, the company turns into sweets + more Vertriebs- und Verpackungsges. mbH. From this point forward, sweets + more takes care of production and export sales.


The administration office moves to Fürstenfeldbruck. Mr. Wolfgang Heinzinger slowly retracts from his active position in the company.


sweets + more GmbH acquires a new production facility in the company's current location in Moorenweis and takes Gottfried Verpackungs GmbH with them at the same time. The expansion of over 2.000 m² production space is the basis for the company's steady growth.


sweets + more and MAGNA Werbeartikel GmbH merge into today's MAGNA sweets GmbH.


From this point on, Steffen Heinzinger is the sole managing director. Mr. Wolfgang Heinzinger retracts from active business, but still remains a cosultant until today. After acquiring a new office building, our administration also moves from Fürstenfeldbruck to Moorenweis.


Mario Siebig enters MAGNA sweets GmbH as additional managing director.


The production facilities are expanded by a new warehouse with over 1.000 pallet bays.